Skip to Main Content
Morecambe Bay Partnership logologo-black.png
Make a donation

Shop to 'Love Morecambe Bay' here Shop


Morecambe Bay - a cycling and walking destination to shout about

We've been busy delivering the Ways Around The Bay programme since December 2021, establishing offers which increase Morecambe Bay's appeal as a destination for cycling, walking and other sustainable and accessible ways of exploring this amazing area.

Morecambe Bay - a cycling and walking destination to shout about

If you run a tourism and hospitality business in the Bay, we are offering a range of opportunities.

What's been happening?

We secured a Coastal Communities Fund grant from the Department for Levelling Up, Housing and Communities in partnership with Westmorland and Furness Council for a programme of development across the Morecambe Bay region from December 2021 until March 2024.

The programme called 'Ways Around The Bay' is a suite of projects to establish the area as an attractive destination for cycling and walking, focussing on the development of active and sustainable ways to get around the Bay with more inclusive access to the countryside whatever your level of ability. We've been building on the success of previous projects such as the launch of the well-known Bay Cycle Way, extending Tramper hire locations and re-starting the development of an E-bike network.

Summary of Ways Around The Bay achievements so far (November 2023).

  • A new brand for the Bay to increase awareness of the quality and breadth of the cycling, walking and accessible offer.
  • A new online journey planner to help people plan their routes around Morecambe Bay, increasing visitor numbers and spend and encouraging local people to cycle and walk more. (14k unique users in first 6 months):
  • Creation of new cycling, walking and accessible routes supporting active travel.
  • Creation of two electric bike hire points with local businesses at Arnside and Ulverston, with our hub at Grange opening soon.
  • Improving access for those who cannot walk far through the provision of new Trampers, accessible routes and hire points at Grange Library and Roudsea Woods. More to be launched soon.
  • A free package of practical support for tourism and hospitality businesses to increase their appeal to walkers and cyclists. Find out more here.

Do you run a tourism and hospitality business in the Bay?

Walking and cycling activity is still a growing and potentially lucrative market to tap into. It also helps to promote responsible tourism by supporting people to swap out car journeys for sustainable forms of travel.

We want to work with you to ensure we raise the profile of the Bay as a great 'active experience' destination offering a friendly welcome.

By getting involved, your business could benefit from free local, regional and national promotion of Morecambe Bay as a top walking and cycling destination and practical support.

The opportunities

Old Smokehouse Glasson Wildey Media
Cyclists welcome hospitality Wildey Media