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Landscape, Coast & Nature

Blue Influencers Scheme comes to Morecambe Bay

We have become one of the successful charities chosen to run an exciting new Blue Influencers Scheme, with a mission to assist young people to create deep, lasting and meaningful connections with the natural environment and their communities through their local blue spaces.

If you are linked to a group who would like to get involved in the project, please get in touch.

Get involved here

Blue Influencers Scheme comes to Morecambe Bay

Morecambe Bay Partnership is thrilled to be one of 22 charities awarded funding over the next three years from the Blue Influencers Scheme.

What is the Blue Influencers Scheme?

The Blue Influencers Scheme is a ground-breaking project from UK outdoor education charity The Ernest Cook Trust, with the ambition to support young people from underserved communities and those living in deprived coastal, estuary and riverside locations, by empowering them to tackle environmental and climate issues.

The Scheme is entirely youth-led, and even the selection of Morecambe Bay Partnership, along with 21 other registered charities, was made by The Ernest Cook Trust’s Youth Advisory Board, made up entirely of young people aged 14-21. Additional funds up to £5,000 will also be available for specific projects, and it will again be the Youth Advisory Board members who approve these awards.

Its ambition is to engage more than 4,000 young people as Blue Influencers, as well as over 15,000 community members across England.

“Young people are often the most passionate about the environment and are very aware of the issues we face with climate change. The Blue Influencers Scheme will give them the funding, platform and tools they need to make positive changes to benefit their entire community”

Ed Ikin
Chief Executive of The Ernest Cook Trust

What is a Blue Mentor?

The role of the Blue Mentor is to recruit young people to become Blue Influencers. These young people, with the support of their Blue Mentor, will create and run social action schemes to improve the environment of their schools, neighbourhoods and communities.

Lauren Munro-Bennett, who is in post as a Blue Mentor for Morecambe Bay Partnership, said:

I can’t wait to get started as a Blue Mentor and support young people around Morecambe Bay to develop a sense of connection and ownership of the Bay. I’m really excited to help facilitate and see what social action projects young people come up with to protect this beautiful place.

How is the project funded?

The £2.25 million Scheme is being match-funded by The Ernest Cook Trust and the #iwill Fund, and will run for three years.

The #iwill Fund is made possible thanks to £66 million joint investment from The National Lottery Community Fund and the Department for Culture, Media and Sport (DCMS) to support young people to access high quality social action opportunities. The Ernest Cook Trust is acting as a match funder and awarding grants on behalf of the #iwill Fund.

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Lauren Munro Bennett

Contact Us

If you are linked to a group who would like to get involved in the project, please get in touch with Lauren, our Blue Mentor for the Scheme.

Click here to contact Lauren
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Inspiring Youth Action

Find out who we met at the brilliant Blue Influencers Scheme Conference held in Ambleside, March 2024. Hosted by the Ernest Cook Trust, the Conference brought inspiring young activists together.

Blue Influencers Scheme Conference