Bay Cycle Way wins Cumbria Tourism Award 2017

Wed, 2017-06-21 21:35

21 June 2017


The Bay Cycle Way, takes first prize as ‘Tourism Experience of the Year 2017' picking up the first award at the Cumbria Tourism Awards 2017, last night (Wednesday 21 June) at Cartmel Racecourse.

Launched in June 2015, the Bay Cycle Way connects Walney near Barrow to Glasson south of Lancaster, highlighting great viewpoints and sights and offering relaxed and inspiring cycling along quiet country lanes, canal tow paths and smooth promenades.  Since it was launched in 2015 it has been bringing new visitors to explore quiet villages, historic sites and stunning viewpoints.  The route map is Sustrans’ fastest selling, businesses report more cyclists and users say “great route, stunning scenery”. 

Collecting the award, Susannah Bleakley Chief Executive of Morecambe Bay Partnership said, “The Bay Cycle Way is inclusive, most people can afford a bike, and offers active, green travel that is fun and relaxing.  It is good for business, the environment, health and wellbeing and it’s great for Cumbria and Morecambe Bay.  Last year we were very proud to win the Lancashire Tourism Awards for the Bay Cycle Way, so this is especially sweet as it brings recognition across the region and beyond and shows that the Bay Cycle Way continues to offer a great experience for visitors.  Through our research and talking to businesses we know that the route is attracting more cyclists from around the country.

The next development for the route will be to launch a network of electric bike hire and charge points making the route accessible to even more people.”

The Bay Cycle Way was developed in close partnership with Sustrans, a leading UK charity enabling people to travel by foot, bike or public transport for more of the journeys we make every day and the route is part of Sustrans' National Cycle Network (NCN 700). Morecambe Bay Partnership and Sustrans also worked closely with Cumbria County Council and Lancashire County Council to make the scheme happen.  

The Bay Cycle Way, which was launched in June 2015 and has already encouraged thousands of people get out on their bikes to explore the stunning coastline and heritage of Morecambe Bay, was up against stiff competition in the category. But the inclusive, family-friendly, wide-ranging experience that Morecambe Bay's cycle way has to offer, impressed the judges and was recognised in the presentation of the ‘Tourism Experience of the Year’.

The creation of the Bay Cycle Way was inspired by Morecambe Bay Partnership's vision for accessing the stunning heritage, coastline, villages and towns around Morecambe Bay, in a family-friendly, accessible and sustainable way, that would inspire local communities and visitors to explore the area, support local businesses and spread the word about what a fabulous place the Bay is to live, visit and explore. It is a constantly evolving tourism experience, with the latest addition, an electric bike network launching along the spine of the route this summer, making the route and the Bay even more accessible for everyone, no matter what their age, level of fitness, or confidence.

The route was funded by the Coastal Communities Fund and the Heritage Lottery Fund.

Susannah Bleakley, Executive Director of Morecambe Bay Partnership said

“What an honour for Bay Cycle Way to be recognised through these awards. A huge amount of effort went into its creation and we’d like to thank everyone involved for helping to make it possible. The route has proved to be an incredible success and has been very well received, not just by local communities but by people from all over the country who are travelling to Morecambe Bay to test it out. The warm welcome that the communities and businesses around the Bay gives to its visitors is what helps make the experience of cycling the Bay Cycle Way such a great and memorable one.” 

The Bay Cycle Way has also won the ‘Best Visitor Experience 2015’ Visit Lancashire Award and was a shortlisted finalist for the VisitEngland Awards 2016.

Morecambe Bay Partnership would like to thank all their partners, funders and supporters, who have helped to make this wonderful route such a success.

Find out more about the Bay Cycle Way

View the Bay Cycle Way route 



News Highlights

Explore the Bay by pedal power

Launched in June 2015, the Bay Cycle Way connects Walney near Barrow to Glasson south of Lancaster, highlighting great viewpoints and sights and offering relaxed and inspiring cycling along quiet country lanes, canal tow paths and smooth promenade

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Friday 26 March 2021

How Morecambe Bay got its name


Search this old chart all you like - you'll never find the name Morecambe Bay because its use is relatively recent. 


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