£2.35 million boost to Morecambe Bay

Sat, 2019-03-23 12:26
"Let's make Morecambe Bay Eden-ready"

£2,351,200 boost to 'Experience Morecambe Bay' - a package of tourism initiatives, including Grange-over-Sands promenade and extending the Bay Cycle Way

“Let’s make Morecambe Bay Eden-ready” Susannah Bleakley, chief executive, Morecambe Bay Partnership

An award of £2,351,200 to South Lakeland District Council and Morecambe Bay Partnership will improve the promenade at Grange-over-Sands and the connectivity with the Lido site, extend the Bay Cycle Way from Glasson Dock to Fleetwood, market and promote new attractions, cycling and walking routes and test new visitor experiences.

'Experience Morecambe Bay' will establish the Bay as a centre for walking and cycling, build on existing routes, develop new long-distance cycling and walking routes, and develop active, low carbon ways to explore the whole of the Bay area.  It will create more inclusive access, welcoming disabled visitors and their friends, and better access for everyone to the Bay’s inspiring landscapes, nature, history and culture.

Susannah Bleakley, chief executive of Morecambe Bay Partnership said: “At £2.35 million this is a very significant investment. These are exciting times for Morecambe Bay.  Earlier this month David Harland, chief executive of Eden Project International addressed our conference with a powerful commitment to move fast to bring Eden Project North to Morecambe.  If this goes ahead, it will be transformational bringing significant numbers of new visitors here – not just to Morecambe – but eager to explore the whole area.  We need to be sure that Morecambe Bay is Eden-ready.”

David Harland of Eden International at Morecambe Bay Partnership's conference on 13 March 2019.  
Sign up for our enewsletter to be sure of a Conference invite next year and to catch updates on this and other news.

Susannah added, “We are very excited to be working closely with South Lakeland District Council on this project.  The funding bid was a partnership approach, with South Lakeland acting as the lead applicant and accountable body.”

£1 million of the funding will go towards a South Lakeland District Council scheme to improve the promenade at Grange and the connectivity with the Lido site. This will be made up of enhancements including improved promenade lighting; a new children’s play area on the prom; upgraded electrical and digital services to the promenade and Lido site to enable activities such as outdoor arts performances; resurfacing works; and public realm improvements, including new public artworks.

This investment in ‘Experience Morecambe Bay’ is forecast to generate a 5.8% uplift in the visitor economy, create 18 direct jobs, support 901 indirect jobs and safeguard over 11,172 jobs around the Bay.  It will do this by creating more reasons to visit and stay. This fits with South Lakeland District Council’s priorities on delivering economic growth and creating new jobs and promoting South Lakeland’s unique selling points such as its cultural attractions, and high quality landscape and heritage offer.  

It builds on previous Coastal Communities Fund investment as well as creating economic opportunities from other work such as the English Coastal Path being developed by Natural England.

At 2,800 miles, the England Coast Path will be the longest managed and waymarked coastal path in the world when it opens fully in 2022.  This grant will unlock tourism benefits from the route in our area.  And, together with the Bay Cycle Way, electric bike hire and improved disabled access routes and mobility scooters means that we can encourage visitors to Morecambe to explore more widely around the Bay spreading benefits and keeping the environmental impact low. 

'Experience Morecambe Bay' takes a green tourism approach, significantly improving the visitor offer with new products, new experiences, new iconic attractions and extending the offer throughout the year.  Taken together, this will make the Bay a great place to visit, attracting new visitors.  And, equally, a place a where people of all ages want to live and work, and so attracting new investment.

Partners include: South Lakeland District Council, Wyre Borough Council, Lancashire County Council, Lancaster District Council, Marketing Lancashire, Cumbria Tourism, Bay Tourism, Natural England, Cumbria County Council and Morecambe Bay Local Nature Partnership.

Check the full award list including other North West recipients of the Coastal Communities Fund Round 5: Morecambe Winter Gardens, Copeland Borough Council, Blackpool Museum and Hoylake, Wirral.

Government Press release from MHCLG. 


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